Complex Made Simple

What topics are growing on Instagram and which are losing followers’ attention in the UAE?

Being stuck at home during the coronavirus pandemic, people have been spending more time online and on social media in particular. But where? And where is interest waning in the UAE?

A 122% increase in the average daily followers’ growth of influencers’ accounts on Instagram for the last 30 days Increased interest in yoga, cooking, news and politics Top trending topics on Instagram in the UAE now are Dance, Dogs, Yoga , Chef and Cooking and News

By: HypeAuditorHypeAuditor’s goal is to help marketers create outstanding and effective influencer marketing campaigns using a data-driven approach  

HypeAuditor have noticed a 122% increase in the average daily followers’ growth of influencers’ accounts on Instagram for the last 30 days compared to the previous 180 days period.

HypeAuditor checked Instagram influencers’ accounts to see the average daily growth of followers to identify topics that have the explosive growth and topics that have slowed down and showed an outflow.

Read: MBC Group reveals more TV advertising insights from the COVID-19 pandemic

Each country has its features as for the topics having either growth or decrease in popularity, but we have identified common general trends:

  • A growing interest in Yoga accounts;
  • A growing interest in Cooking, Recipe and Chef’s accounts;
  • Increase of News & Politics accounts;
  • Decrease in the number of subscribers of Vape accounts;
  • A significant slowdown in account growth of Hotels, Fashion Designers, Streetwear and Luxury.

Infographic: Average daily growth dynamics of influencers’ accounts worldwide by topics (March 2020)

Read: 5 ways to improve your SEO in under an hour

Also HypeAuditor has checked influencer’s Instagram accounts from the United Arab Emirates.

You can see trending topics on Instagram and topics that lose popularity in the United Arab Emirates on the graph below.

Infographic: Average daily growth dynamics of influencers’ accounts in the UAE by topics (March 2020)

Read WARC: Lessons from the world’s most awarded brands

The most trending topics on Instagram in the United Arab Emirates now are Dance (+126%), Dogs (+95%), Yoga (+94%), Chef and Cooking (+87%), New and Politics (+75%).

More people start to follow influencer accounts on these topics.

The decreasing accounts belong to topics Hair Salons (-244%), Hotels (-116%), Events (-86%), Luxury (-59%) and Travel (-52%).

It is interesting to observe how social networks become a barometer of changes occurring in society.

We see that all over the world there is an increasing interest in health, a healthy lifestyle, and proper nutrition.

And it’s wonderful that influencers can become guides and an example of how to live a healthier life.