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Youtoo sets up MENA base in Dubai

US-based Youtoo has partnered with investors from the Middle East to set up a base in Dubai to bring the social TV experience into the Mena region, Gulf News has reported. “We are working with the biggest names in media in the Mena region to introduce interactive TV to the market,” said Saud Al Twalah, CEO of Youtoo Technologies Middle East. He said this is the next generation of SMS TV and it’s a “game changer” for the region.