In less than 7 months of functioning, Z5 Weyyak, the first product of Z5X Global, offering exclusive Indian and premium Arabic content via AVOD experience, targeting Arabs anywhere, anytime and Free of charge, became a hot topic.
The 7th edition of the ASBU BroadcastPro ME Selevision Summit and Awards 2017, was held on November 14, to recognize excellence in the satellite and broadcast industry of the MENA region.
Following a morning of rigorous panel discussions covering topical issues in the industry, the awards were presented at a gala dinner at the Habtoor Grand Hotel in Dubai, United Arab Emirates.
Unique Z5 Weyyak
Z5 Weyyak, was shortlisted against two of the biggest global VOD players Iflix and Starzplay and grabbed the Award in the OTT trendsetter category.
“We have designed and built the product to be unique in many aspects. The handpicked content selection makes our positioning clear as a pioneer in exclusive Bollywood and Arabic content streaming,” said Nadine Samra, Vice President Digital Business ME and Africa at Z5X Global.
“So far, the results have been outstanding with our 1.5 M users acquired in few months. The retention rate is high and users spend an average of 1 hour per day watching our content,” she added.
It isn’t easy to compete in the VOD business especially with the global player and local giants dominating the market. Newcomers need to have a-clear-vision and a solid plan to be competitive.
“At Z5X Global, our growth plan is yet to begin, with further products to be launched soon and expanding our services into new emerging markets,” Samra said.