Complex Made Simple

Exclusive: UAE, MENA startups can access 3000+ investors and millions in funds for under $40

Entrepreneurs and startups need to find the right investors to fund their ventures, and, inversely, investors seeking them need to know where to look. In comes Investera+,

Investera Pro has built a customer base in countries like Kuwait, Saudi Arabia, Jordan, Kenya, and even the US Investera+ is integrated with Bloomberg and has successfully entered into a partnership with Crunchbase Investera+ also uses an AI solution that crawls and tracks news relevant to business sectors and corporates

Eureka moments and perfect ideas are not enough on their own to bring them to fruition in the form of thriving businesses.  

At the very least, entrepreneurs and startups need to find the right investors to fund their ventures, and, inversely, investors seeking them need to know where to look. 

In comes Investera+, the first-of-its-kind market B2C intelligence platform that provides full data coverage on public and private companies, with a suite of financial intelligence features and access to a network community of over 3000+ investors, for as little as $20-$35 per month.  

It’s not too good to be true. Read on.

Read: Who is funding startups in the UAE and region?

Company’s debut with B2B Investera Pro

Before the introduction of the Investera+, the company has since its inception in 2018 been managing Investera Pro, the UAE-based next-generation B2B investment management platform.

“Our investor portal Investera Pro can be accessed via a mobile app, where investors can see all their private sector investments and their performances in one dashboard,” Investera Director, Mahmoud Sulaiman, told AMEinfo in a Zoom call. 

“This was a previous pain point for businesses. Normally, portfolio managers deliver a quarterly or yearly report to show investors their companies’ performances. Investera Pro is an Enterprise Resource Planning (ERP) system with built-in due diligence and CRM modules where you can manage your investments end to end, in real-time.” 

Investera Pro has built a customer base in countries like Kuwait, Saudi Arabia, Jordan, Kenya, and even the US, with services priced at around $8000 per user per year, but varies based on data migration needs to the system. 

Investera+

Investera+, the new integrated technology-enabled platform was launched in response to the rise in entrepreneurship and subsequent investment opportunities in the Middle East and North Africa (MENA).  

Since 2015, the number of deals across MENA countries has increased YOY, including more than 200 transactions that took place in 2019 alone.

The MENA witnessed some of the biggest acquisitions in recent years, with Careem-UBER ($3.1bn), Talabat-Zomato ($172 million), and Trendyol-Ali baba in Turkey ($750 million), alone totaling nearly $4bn. 

“For startups in this region, they need to find out which investors are interested in what business fields,” said Sulaiman, and he also added that Investera+ provides “comprehensive, up-to-date market intelligence, investor information, and investment opportunities in the startup and SME space.” 

Read: Property investing and home buying interest in UAE rising

Business profiling

“If I’m a startup or investor who wants to perform due diligence about a specific venture before investing in it, Investera+ will benchmark it against a similar one in the MENA region and around the world,” said Sulaiman.

Helping the decision-making process for financial institutions, investors, early-stage startups, and publically listed companies are unique access to company insights and AI-led market research. 

Investera+ is integrated with Bloomberg and has successfully entered into a partnership with Crunchbase, a global platform in information technology and data science. 

“Crunchbase provides data points on 13,000 international profiles, but we manage 100,000 profiles in the MENA,” revealed Sulaiman.

“We have teams on the ground who understand the market and the workings of family offices and continuously collect data to provide customers with exclusive insights into company and investor profiles, fundraising rounds, corporate events, financial trends and business news, things that no other platform in this region does,” explained Sulaiman.

The intelligence includes detailed information on company employees, opening a window into recruitment for companies looking to hire data scientists, AI and ML experts, or professionals in other specialization. 

Investera+ also uses an AI solution that crawls and tracks news relevant to business sectors and corporates giving the company additional research capabilities to evaluate news and add data points to the system. 

“Till now, we invested around $2 million into the research department, and in the upcoming 5 years, we look to invest another $15 million,” indicated Sulaiman.

Removing the risks

For investors who are risk-averse or would like to reduce their exposure to risk, Investera+ includes a standout feature called iKnowledge Graph, which provides users with an interactive dashboard where they can visualize the whole ecosystem – from investors and investment information to founders and current employees. 

“This is a fantastic feature unavailable anywhere else. You can build the investment structure and watch it at any time in order to have a transparent market where subscribers find out who is partaking in the investment process, and alerting them to risks and opportunities that they might encounter,” said Sulaiman. 

Find the iknowledge graph video below.

While today COVID-19 and the global economic recession are the main risk factors to consider for any venture, “The main risk always resides in lack of information about an investment, and relying only on 3rd party evaluation of this investment which might lead companies into financial trouble,” Sulaiman clarified.

Moreover, Investera+ makes certain that data is safeguarded by its advanced encryption, “a key client need in today’s technology landscape.”

Monetization strategy

Investera+’s target audiences are researchers, people looking for accurate and unique financial information, and company insights. These include journalists, financial researchers, startups, and investors.

“We have now a subscription base for researchers who would like to have access to our reports, ranging from $20-$35 per month,” said Sulaiman. 

“We are targeting about 7000 subscriptions by end of 2021, where on average a subscription is around $300 per year.”   

The math says $2.1 million in revenues but since Investera+ can act as a deal maker brokering financial relationships between entrepreneurs and investors, profit-sharing could be proposed in the future. “It’s on our minds, but for now, we are bridging the data gaps and we’re not sharing in revenues when such a deal happens,” said Sulaiman.

Meanwhile, startup founders, who are not experienced enough to develop their professional profiles and make them attractive to investors, can request a quotation based on the information they would like to have promoted. 

“They can integrate their systems with ours and gain access to all the startups that we have. We can share with them fee-based customized proposals and quotations for them to build specialist profiles,” Sulaiman explained. 

Don’t go blindfolded looking to unlock business-building opportunities. Data is key for any investment and Investera+ brings the science behind it.