PayPal and bitcoin attract the greatest interest from UAE residents searching for payment options according to SEMrush, the award winning all-in-one digital marketing suite.
Utilising search engine back-data from the last four years, SEMrush also identified American Express as the most popular credit card group with 4,558 average monthly searches in the UAE, while Visa and MasterCard received 3,444 and 3,156 respectively, coming in close second and third place.
Google Pay has received the fastest growing search for payment systems with a 3,935% growth comparing 2015 with 2019 search levels in the UAE. The increase in Google Pay searches was followed by Amazon Pay at 1,476% growth, Apple Pay at 377%, Bitcoin 335%, Ethereum 263% and TransferWise at 258% in terms of 2019 versus 2015 search levels in the Emirates.
“Online search is an indicator of interest and awareness. When marketers use digital tools to analyse the increase or decrease in online search for particular brands or products it can indicate the level of strength of branding or re-branding that is taking place in any market location on a country or city level”, commented Adam Zeidan, Corporate Communications Manager at SEMrush for MENA region.
The UAE is hailed as the GCC region’s fastest growing eCommerce market and valued at $16 billion annually.
SEMrush is an award-winning digital marketing suite that enables users to be front-runners in their industries. It is trusted by more than 4,000,000 marketing professionals worldwide and 10,000+ partner agencies,