Infographic: The impact of Covid-19 on TV content consumption in Saudi Arabia
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Infographic: The impact of Covid-19 on TV content consumption in Saudi Arabia

Infographic: The impact of Covid-19 on TV content consumption in Saudi Arabia

Naturally, with a majority of the population stuck at home under quarantine, consumption of TV content has risen significantly.

  • The peak point of TV consumption remains the period between 6pm and 9pm
  • VOD has seen a 30% increase in consumption at night (9pm onwards) compared to the pre-pandemic period
  • There has been a 25% increase in TV consumption during the daytime compared to the pre-pandemic period

In this second installment of the series by Arabian Media Services International (AMSI) on the unprecedented Covid-19 situation and its impact on TV Advertising, we take a closer look at data findings focused on VOD and TV Content Consumption behaviors in Saudi Arabia. 

Infographic: MBC Group reveals Covid-19 impact on TV advertising

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AMEinfo Staff

AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.

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