Infographic: Ramadan is trending to be the biggest ever, according to MBC Group data
Complex Made Simple

Infographic: Ramadan is trending to be the biggest ever, according to MBC Group data

Infographic: Ramadan is trending to be the biggest ever, according to MBC Group data

Hot on the heels of COVID-19 TV consumption increase, Ramadan is trending to be the biggest ever.

  • With the Holy Month just around the corner, MBC Group’s COVID-19 induced #STAY_AT_HOME initiative is anticipating record-breaking TV and VOD viewership figures during the upcoming Ramadan 2020 season
  • TV viewership during Ramadan is expected to reach an all-time high
  • Shahid video streaming users in KSA are expected to reach 27 million weekly during Ramadan, compared to 5.9 million during the lockdown and 3.5 million pre-COVID-19

Ramadan has always been the month which delivers the greatest impact to brands and TV advertisers across the Arab world. With the Holy Month just around the corner, MBC Group’s COVID-19 induced #STAY_AT_HOME initiative is anticipating record-breaking TV and VOD viewership figures during the upcoming Ramadan 2020 season. 

Read: UAE and KSA residents prepare to spend more time online this year in Ramadan than in previous years

Author
AMEinfo Staff

AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.

© 2021, ADigitalcom. All rights reserved