MBC Group’s #STAY_AT_HOME Operation registers significant growth
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MBC Group’s #STAY_AT_HOME Operation registers significant growth

MBC Group’s #STAY_AT_HOME Operation registers significant growth

At the onset of the unprecedented COVID-19 situation, MBC Group launched its #STAY_AT_HOME Operation during March, with the aim of providing the ultimate in entertainment and informative content, luring people-in to stay glued to their screens at home.

  • After three weeks, the region’s leading broadcasters have witnessed unprecedented growth levels in “time spent on TV”, across all of their TV channels and VOD
  • The period spanning March 22-28 registered the highest increase since the #STAY_AT_HOME Operation was launched
  • MBC Group has captured the highest share and increase by 44% from 00:00 to 06:00 KSA

At the onset of the unprecedented COVID-19 situation, MBC Group launched its #STAY_AT_HOME Operation during March, with the aim of providing the ultimate in entertainment and informative content, luring people-in to stay glued to their screens at home.

After three weeks, the region’s leading broadcasters have witnessed unprecedented growth levels in “time spent on TV”, across all of their TV channels and VOD. The period spanning March 22-28 registered the highest increase since the #STAY_AT_HOME Operation was launched.

Read: Infographic: MBC Group reveals Covid-19 impact on TV advertising

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AMEinfo Staff

AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.

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