Over 53% of influencers in the UAE use artificial methods of Instagram growth
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Over 53% of influencers in the UAE use artificial methods of Instagram growth

Over 53% of influencers in the UAE use artificial methods of Instagram growth

More than half of influencers in the United Arabic Emirates use artificial methods of Instagram growth, including buying followers, likes and inauthentic comments

  • Instagram is one of the most popular social networks worldwide. As of June 2018, it has reached 1 billion monthly active users
  • Influencer marketing has grown dramatically over the last few years and is now mainstream, next year it can potentially become a $2.3 billion industry
  • Over 20% of Instagram influencers artificially inflate their comments. That is why most comments look unauthentic and ‘spammy’ and about 8% use comment pods

HypeAuditor has analyzed Instagram influencers from the Emirates and came to a conclusion, that more than half of influencers in the United Arabic Emirates use artificial methods of Instagram growth, including buying followers, likes and inauthentic comments.

Instagram is one of the most popular social networks worldwide. As of June 2018, it has reached 1 billion monthly active users. The largest number of active users comes from the USA - 110 million, while the Emirates has 3.27 million users.

Read: The Rise of MicroInfluencers: Online sales through influencers are booming

Influencer marketing has grown dramatically over the last few years and is now mainstream, next year it can potentially become a $2.3 billion industry. Most Brands compensate influencers for sponsored posts based on the number of followers the influencers have. Not surprisingly, many influencers have pursued a quicker way to riches by buying followers and trying to increase their appeal to brands.

“Budgets for Influencer campaigns will certainly increase but brands should remember that Influencer marketing without the proper checks and transparency will not work. Large numbers of followers can be fake,” says Alex Frolov, CEO of HypeAuditor.

Read: Before you work with another influencer, read this

Over 53% of influencers in the Emirates use artificial methods of Instagram growth:

● buying followers,

● use Follow/Unfollow,

● use comment pods,

● buying likes and comments;

Read: The pros and cons of advertising with social media influencers

“HypeAuditor has detected that 31% of influencers in the Emirates buy followers. This fraud growth method is the most popular among micro-influencers,” says Frolov.

16% influencers in the Emirates use automatic Follow/Unfollow spam tricks.

“Over 20% of Instagram influencers artificially inflate their comments. That is why most comments look unauthentic and ‘spammy’ and about 8% use comment pods. Comment pods or Instagram pods are a group of Instagrammers who work together to enhance the engagement on their posts. They engage with each other, liking and writing comments on other pod members,” says Frolov.

Here is the full research with data visualization.

About HypeAuditor

HypeAuditor is an AI-powered Instagram and YouTube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI, and safeguard authenticity in influencer marketing. It sets a standard for Instagram analytics by providing the most accurate data.

HypeAuditor applies machine learning to determine behavioural patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.

To learn more visit HypeAuditor.com

Or Contact: Nick Baklanov

Author
AMEinfo Staff

AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.

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