Zoom has shared survey results revealing Emirati user trends in the UAE.
During 2020, the world has completely changed its opinion on communication. At a time when in-person meetings can be the difference between life or death for some, it's now more important than ever for people of all walks of life to find news methods to reach out to one another across cyberspace.
Enter Zoom Video Communications, the company that completely redefined video conferencing standards for years to come. Zoom, which enjoyed the second most valuable tech IPO in 2019, identified itself as trailblazer this year thanks to its ease of use and simple UI, among other features. After all, video conferencing has existed for many years, and Zoom itself is already over 9 years old. Still, the world has never found itself in such desperate need for alternative way of communicating, and Zoom happened to fill that need.
So, what has the Zoom experience been like in the Middle East, specifically in a country like the UAE? The company conducted a survey last month to find out how Emiratis utilize the app in their personal and professional lives.
"Zoom recently conducted a survey in the UAE, focusing on Emiratis, with the aim to help achieve a clear understanding of the number of Emiratis who use video communication applications, how important those tools are to them and the different ways through which they use Zoom," Sam Tayan, Managing Director for the Middle East and Africa at Zoom, said.
Professionally, 42% said said that Zoom enabled them to continue collaborating with their colleagues throughout the year, while 36% said that Zoom enabled businesses to conduct international calls and meetings as usual. 29% said that Zoom enabled them to win new business.
In their personal lives, 41% of consumers surveyed said that because they used Zoom, they felt less isolated during the pandemic and that helped ease their loneliness. 37% said that they were able to attend live exercise classes via Zoom, staying healthy and fit during their prolonged stay at home.
"Some of the most important findings include that the majority (83%) of Emiratis will continue to prefer having access to video communication platforms post-COVID," Tayyan continued. "76% selected Zoom as the most preferred video communication platform and a further 66% of them say that access to video communication platforms would support the economy and innovation in the UAE."
When asked about the importance of accessing video communications post-COVID, 83% of Emirati respondents said that it is important to them to have access, highlighting that the use of video communication applications will continue post-COVID as the way people live and work has changed for the foreseen future. Additionally, 66% believe that the continued use of video communication platforms like Zoom will help boost the economy and innovation in the country.
As for the respondents’ expectations on how they’ll work in the future, 31% of respondents expect to work from home full time, whereas 38% expect to work from home and from their office, and 27% expect to work full time from their office, This finding highlights that a total of 69% of Emiratis expect to work from home in the future, which is important to consider as they would need video communication applications in the future.
In conclusion, the research findings hold positive expectations for the UAE’s digital future as most of the Emirati respondents look forward to having access to video communications and more than half of them believe that permanent utility of video communication platforms would enable the economy and innovation in the UAE. The importance of the continued use of Zoom is also considered when a total of 69% of Emirati respondents expect to work from home post-COVID (whether it is part of hybrid working or working from home full time).