Crowne Plaza Abu Dhabi Yas Island today announced that it has received the Bronze Certification for the Welcome Chinese standard from China Tourism Academy (CTA). Welcome Chinese is a new and innovative standard of services specifically designed for Chinese travelers. Its purpose is to improve the degree of readiness of international travel related businesses in welcoming Chinese guests.CTA's sponsorship guarantees uniformity in the quality of service and supports all the certified businesses to access the Chinese travel industry.
To qualify for a Bronze Certification, the hotel must provide Chinese television channels to its guests.
Broadcasting Chinese Television channels means to give the guests the opportunity to be always informed about what is happening back home and to enjoy familiar programs even when abroad. The hotel will also distribute "Welcome Chinese" magazine in all the rooms of the hotel.
"Crowne Plaza Abu Dhabi Yas Island is pleased to receive a Welcome Chinese Bronze Certification," said Thierry Perrot, Area General Manager at Crowne Plaza & Staybridge Suites Abu Dhabi Yas Island.
"We strive to offer our customers a memorable experience, and we are more ready than ever welcome our Chinese guests."
"The Chinese market is very important to us" said Sayed Tayoun, IHG Area Director of Sales and Marketing Abu Dhabi.
"The Bronze Certificate represents our effort to reach out to this immensely potential market. With the support from CTA I'm very confident we will be seeing great growth from this segment in 2015."