Etisalat, the UAE's leading telecommunications operator, in partnership with Samsung Electronics, a global leader in digital media and digital convergence, launched carrier billing for the Samsung Galaxy Apps store, allowing its customers to charge their purchases directly to their monthly mobile bill or prepaid account.
Khaled ElKhouly, Chief Marketing Officer at Etisalat UAE, said, "Introducing new and simplified billing and payment options for Samsung Galaxy Apps users is part of Etisalat's efforts to improve our customers' overall mobile experience. Being the first in the UAE to do so for our Samsung smartphone and tablet customers delights us. The service facilitates easy and secure payment for a huge catalogue of apps and games that our customers desire."
Commenting on this occasion Mr Hayssam Yassine, Head of Telecommunications Group at Samsung Gulf Electronics, said, "We are extremely pleased to partner with Etisalat to be able to make the Samsung Galaxy Apps more accessible to our customers and enhance their user experience. Consumers now have one more added reason to choose our products, be it the latest smartphone or tablet device."
Etisalat's mobile customers in the UAE can now enjoy this secure, convenient, and flexible payment option using their Etisalat accounts. To enable this payment option, customers need to choose the application that they want to buy from the Samsung Galaxy Apps. Thereafter, they need to select the 'Etisalat account' option on the payment screen to continue with the transaction. The customer's Etisalat account will be automatically set as the default option for all future purchases of applications and games.
Samsung's Galaxy Apps is Samsung's official application store for its smartphones and tablets. It makes software applications, and games available for purchase and download through the store. It allows users to purchase, download and install applications from third-party developers.
This simple and convenient payment option will initially be available to all Etisalat mobile post-paid and prepaid customers in the UAE. With this payment option in place, customers do not need to use a credit card to pay for applications and content on Samsung Galaxy Apps and can enjoy the one-stop convenience of having all of their application purchases consolidated into their mobile bill or prepaid account.