Etisalat to launch first Internet of Things application platform in MENA
Complex Made Simple

Etisalat to launch first Internet of Things application platform in MENA

Etisalat to launch first Internet of Things application platform in MENA

New service platform will enable customers to develop and deploy IoT solutions for growing machine-to-machine market

     

    A recent study by Accenture has found that organisations will soon be creating a new wave of transformative digital services driven by the convergence of the Internet of Things (IoT)* and shifting consumer expectations.

    The report, titled “The Era of Living Services”, predicts a new era of highly sophisticated 'living services' that can learn and tailor themselves in real-time to meet the changing needs of consumers, workers, patients and citizens.

    Etisalat, the UAE-based multinational telecommunications services provider, has announced that it will launch the MENA region’s first IoT application development and device management platform.

    Partnering with Etisalat, the French digital security company, Oberthur Technologies (OT), and the US-based computer software company PTC’s ThingWorx, will build and manage the application platform. The new service platform will be designed to enable customers to develop and deploy IoT solutions for the growing machine-to-machine (M2M) market, estimated to be worth billions of dollars.

    The number of M2M connections is set to increase rapidly over the next decade, rising from 5 billion last year to 50bn in 2024.

    “As the world becomes smarter, we need to develop the platforms that enables that digital transformation,” says Khalifa Al Shamsi, Chief Digital Services Officer, Etisalat Group.

    IoT and M2M solutions refer to ICT applications and technologies that allow devices and sensors to communicate directly with other systems and devices over wireless and wired networks.

    “Etisalat believes that IoT is essential for regional development and has made a commitment to build the best-in-class IoT capabilities to offer to the market. We have earlier launched M2M control centre in 2013 and now we are following with IoT application platform. IoT application development platforms will help drive our IoT strategy and build the many innovative services that we are working to bring to market and we are looking forward to bring value to our prospective customers,” adds Al Shamsi.

    *The Internet of Things (IoT) is a scenario in which objects, animals or people are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. IoT has evolved from the convergence of wireless technologies, micro-electromechanical systems (MEMS) and the Internet.
    Author
    Mujeeb Rahman

    Mujeeb Rahman is a business journalist at AMEinfo. His areas of focus include economy, markets, politics and international relations in MENA and Asia-Pacific regions. An ex-BBC digital journalist, he delves deeper into the subjects that matter most.

    © 2021, ADigitalcom. All rights reserved