An extraordinary month of events, attractions and experiences await residents and families from around the world, as Dubai's much-awaited summer festival, the Dubai Summer Surprises (DSS) returns today (Saturday 2 August) for its 17th successive edition to further enhance the emirate's position as a year-round family tourism destination.
Organised by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), DSS 2014 from 2 August to 5 September will be offering a multitude of reasons why one should visit or stay in Dubai during the summer.
With an exciting calendar of unique attractions, DFRE will be rolling out "The Fun Side of Summer", this DSS which is promising to weave its magic yet again with endless hours of fun for the entire family.
DSS 2014 is bringing to its audiences a superb line-up of events led by the World Premieres of the Angry Birds Universe Interactive Experience at Modhesh World, The Decepticon Clone TRANSFORMERS Show at BurJuman and the Skylanders Spyro's Adventure at City Centre Mirdif and City Centre Deira. In addition, a range of engaging family-oriented experiences and activities are ready to be unveiled in a whole new level of entertainment that Dubai is kicking off this summer.
And, an amazing shopping experience will enliven the atmosphere even more, creating a rush of excitement among shoppers who look forward to giving their wardrobes, home décor and offices a refreshing facelift. Throughout the summer festival, shoppers visiting numerous malls and souqs across Dubai can take advantage of special offers and discounts of up to 70 per cent on a wide range of merchandise including designer apparel, homeware, electronic goods, fashion, jewelry, accessories and much more, while getting the opportunity to win great prizes.
Shoppers spending AED200 at a participating mall stand the chance to win up to AED 2 million worth of prizes including 6 BMW cars. Raffle draws will be held each week with one person winning a luxury car every Saturday from 9 August to 6 September. The final week's draw will see one additional winner walking away with the mega bumper prize of this year's promotion, a BMW X5!