Global auto majors alter their Iraq strategies
Complex Made Simple

Global auto majors alter their Iraq strategies

Global auto majors alter their Iraq strategies

Global auto majors face significant challenges with the recent flare up in Iraq and the Kurdish region, Gulf News reported. "Supply to Iraq is on hold at the current time and Audi Middle East is working to support our dealer-partner during this difficult time and until the situation improves," said Jan-Hendrik Schmitt, Audi Middle East's Sales Director. Those shipments meant for Iraq are now being diverted to other markets "for the foreseeable future". In Audi's case, the diverting of shipments from Iraq will "fulfil the increasing demand our model range in other countries," said Schmitt. BMW Group Middle East now has directives in place that disallow its employees from travelling to Iraq. Interestingly enough, BMW sales in Iraq was actually up 4 per cent in the January to August timeframe. Obviously, much of that was front-ended in the initial months of the year and before the conflict swept through a major part of the country.
Author
AMEinfo Staff

AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.

© 2021, ADigitalcom. All rights reserved