Juffali Automotive Co. Ltd (JACO) launched the 4th generation of its flagship compact class car, the C-Class 2015. The all-new C-Class heralds a new chapter in the Mercedes-Benz success story and sets new standards in the premium compact-size cars' category, adapting a progressive approach with its clear yet emotional design and its high-class interior.
On the launch, Safi Kobeissi, General Manager of JACO said: "We are proud to be the first GCC General Distributor of Mercedes-Benz to introduce the new C-Class into the region especially the first market to offer the 4th generation of the C-Class to Mercedes-Benz fans and loyal customers".
"For over half a century, JACO expanded across the KSA and have developed a reputation for its quality customer service. As the exclusive dealer of Mercedes-Benz in KSA, huge expectations are set from everyone especially Mercedes-Benz fans and admirers. The launch of the all new C-Class in KSA as the first market in the GCC, reflects the deep relationship between Mercedes-Benz and JACO and strengthens the presence of an elegant, luxurious and trusted automotive brand in Saudi Arabia", he concluded.
The new C-Class offers sensuous and clear design and a host of technical innovations as well as a comprehensive scope of standard equipment and exemplary emissions and fuel consumption figures.
On a visual level, the new C-Class represents a bold departure from its predecessor. Its striking, dynamic design exudes sensuous clarity and arouses emotions. Modern aesthetics were the source of inspiration for the new sedan's sensuous lines and surfaces, whose harmony and dynamism directly touch everyone. The designers have created minimalist, purist forms for the C-Class which emphasise its intelligent technology and engineering. The clearly defined surfaces also deliberately display a degree of tension, lending them a modern and at the same time emotional character. Precise lines and sculptural surfaces create progressive light and shadow effects.
In the side view a long bonnet, a passenger compartment set well back and short overhangs define the C-Class's classic, well-balanced Mercedes-Benz sedan proportions.
There is a choice of two different fronts: sporty with a central star or – reserved solely for the EXCLUSIVE line – the classic sedan radiator grille with the Mercedes-Benz star on the bonnet.
The Mercedes-Benz designers have styled the interior on a level which is rarely encountered even in higher vehicle categories. This applies to the carefully chosen high-class materials and their pleasant touch and feel as well as to the precision of the finely crafted details. But also equally to a new design idiom which perfectly combines sensuousness and clarity with dynamic sportiness, and thus contributes to the high-class appeal of the interior.
The interior design demonstrates a bold new approach by Mercedes-Benz. Designers combine in accomplished style the architecture of the Mercedes-Benz sports cars with a totally new centre console featuring sporty flowing lines.These seamless, clear-cut lines create a sense of open space and convey a thrillingly purist and modern feel.
The innovative touchpad developed by Mercedes-Benz in the handrest above the controller on the centre tunnel marks a further evolutionary step. As on a smartphone, this provides for very simple and intuitive operation of all the head-unit functions using finger gestures.
The touchpad also permits letters, numbers and special characters to be entered in handwriting - in any language. One of the main highlights of the innovative touchpad is that Arabic letters, numbers and even special characters are supported, and can be entered into the handwriting recognition function which is supported if the Arabic language is set up in the head unit. The user receives clear tactile feedback when operating the touchpad's control surface, which is highly conducive to genuine intuitive use.
A head-up display is also new to the C-Class. Like in a fighter jet, it displays important information directly in the driver's field of vision on the front windscreen, thus providing for clear legibility and less distraction from the road ahead. The system provides information on speed, posted speed limits, navigation instructions and messages from the DISTRONIC system.
JACO offers three different design and equipment lines of the new C-Class 2014 each offering further scope for individualisation in addition to the standard equipment and appointments. The AVANTGARDE line showcases the C-Class as a sporty sedan, the EXCLUSIVE line places the emphasis on an elevated status and modern luxury while the AMG Line lends the C-Class a decidedly sporty appearance.