Daimler has unveiled yesterday its new flagship Mercedes-Benz S-Class luxury saloon - a critical product launch for a company struggling to make a dent in the lead that rivals BMW and Audi enjoy in sales and profit, Reuters has reported. The carmaker has not released technical specifications but the S-Class has traditionally served as the showcase for Daimler's latest technology, including safety features that Mercedes helped pioneer. Daimler has already pledged the 6D technology dubbed "Intelligent Drive" will come standard on the new S-Class. This employs a battery of sensors, a stereo camera and a proprietary algorithm to lend the vehicle "eyes" that cover 360 degrees and automatically adjust handling to the street surface. "We invested massively in the new S-Class ... more Mercedes than an S-Class isn't possible," Daimler's chief executive Dieter Zetsche told reporters, adding over 500,000 of the last generation were sold.