A report said that there will be 7.3 billion mobile phones on the planet by the end of this year, Zawya has reported. Mark Roden, CEO of ding, the international mobile top-up provider welcomed the news by saying, "Mobile phones have the ability to drastically improve lives in some of the poorest parts of the world where communications are restricted.". However, he warns the announcement may not be as sweet as it sounds. "No matter how many mobiles exist - they are a useless tool unless they have credit. We are excited at the growth of mobile phones across the world and our mission now, is to help ensure these phones stay topped-up." With more than $40bn transferred in money remittances every year, international top-up is an easy, fast and safe alternative to support home. Researchers at ding have found that mobile phone owners in developing countries will forgo groceries to top-up their phones and confirmed that as many as 44 percent of ding customers consider the service a "need".