HRH Prince Mesaal bin Abdullah bin Abdulaziz, the Governor of Mecca Province and the head of the Central Haj Committee, and Engineer Khalid Al Kaf MD, and CEO of Mobily signed a strategic partnership agreement for sponsoring the 'National Media Awareness Campaign' for Pilgrims which will be organized by Emirate of Mecca to educate and guide the pilgrims of 1435H Haj season. This took place in HRH office in Jeddah.
Mobily is sponsoring this campaign for the fifth consecutive year in a move that aims to promote the objectives of this national campaign and to deliver its lofty and noble message out of its social responsibility.
The National Media Awareness Campaign aims to educate the pilgrims, and came under the slogan (the right way is with Hajj permission) to implant the culture of reverence and holiness for the holy sites during Hajj and Umrah seasons. The campaign is directed to pilgrims, service providers and all members of the community through launching awareness campaigns based on the respect and the sacredness of the holy places and compliance to regulations and instructions.
Engineer Khalid Bin Omar Al Kaf, CEO of Mobily pointed out that the National Media Awareness Campaign which will be organized by the Emirate of Macca Region to educate the pilgrims, came out of the attention and care provided for the Two Holy Mosques by the wise leadership, noting that the objectives upon which this campaign is based confirms the sense of responsibility entrusted to the organizers in order to provide the best means of comfort to the pilgrims and guests of the Holy Mosques.
Mobily is so keen to harness all of its professional services and human resources to the pilgrims and work in coordination with various governmental and private sectors in order to implement this noble and honorable goal of serving the pilgrims. In addition, Mobily is supporting its network in the central area and the holy sites with the latest communication technologies around the world and its experience in offering service to this huge number of pilgrims at one time becomes the center of interest for the major international companies.