Nissan to launch Datsun brand today
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Nissan to launch Datsun brand today

Nissan to launch Datsun brand today

Nissan Motor Co is set to unveil today the first car in its resurrected Datsun brand in New Delhi, as part of a foray by the Japanese carmaker into cheap cars for emerging markets, Reuters has reported. To make Datsun cars affordable, Nissan has been aiming to reduce manufacturing costs to $3,000 to $5,000 per vehicle. Last year, Nissan said it would revive the Datsun name as a marquee for emerging markets, starting with India, Russia and Indonesia. Eventually, it wants to expand into Southeast Asia, Latin America, the Middle East and Africa.

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