TEOCO, the leading provider of assurance, analytics and optimization solutions to communications service providers (CSPs), announced the appointment of Rob Roy and Andrew Miceli to lead its business in the Middle East and North Africa.
Rob Roy assumes the roles of Executive VP and General Manager for both Asia Pacific and MENA regions. Andrew Miceli takes on the position of Vice President of Sales for the MENA and Central Asia regions.
Prior to this new role, Miceli was VP of Worldwide Business Development for RAN Solutions, while Roy is moving from a Business Development role. The new roles will be based out of TEOCO's offices in the USA.
The goal of the new team is to build on TEOCO's current market-leading position in the Middle East, North Africa, Central Asian and Asian Pacific regions. TEOCO will look to offer its USA, UK, Austrian, and Indian developed and managed network assurance and planning, RAN analysis and optimisation, and Customer Experience Management tools in these regions, including building on its large installed base of OPTIMA and ASSET and CONNECT product lines. In addition, TEOCO will look to continue to build its managed services practice focused on network planning and optimization. TEOCO is today the largest non-infrastructure vendor managed service provider in the Middle East and North Africa.
"TEOCO has enjoyed considerable success in the Middle East and North Africa over the years, including managing the optimisation of a major operator's network for several years," said Atul Jain, CEO, TEOCO. "Our recent acquisition of AIRCOM International has created a new portfolio of products, and our new leadership team will work closely with operators across North Africa, the Middle East and Central Asia to adopt new methods and tools for improving the performance of their networks," Atul added.
"The potential in the region - from newly deployed 3G networks in North Africa and Central Asia to highly advanced 4G high speed data deployments across the GCC nations - presents many opportunities that only the TEOCO product portfolio can address efficiently and effectively," said Hythem El-Nazer, Director at TA Associates and TEOCO board member. "We expect significant growth from these markets, building on our large existing customer base," he added.
In addition to TEOCO, El-Nazer also sits on the boards of Accruent, Answers, Bomgar, MicroSeismic, and Radialpoint. Previously, he was a member of the Board of Directors or was involved in TA's investments in leading mobile operators including WIND Telecom S.p.A., Orascom Telecom Holding, Idea Cellular, and MetroPCS.