Toyota is most valuable global car brand
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Toyota is most valuable global car brand

Toyota is most valuable global car brand

According to Millward Brown's annual ranking of the world's top brands, Toyota Motor Corp has overtaken German luxury carmaker BMW as the most valuable automotive brand, Automotive News Europe has reported. The value of the Toyota, Mercedes-Benz, Audi and Hyundai brands improved by double-digit percentages compared with 2012, largely due to strong demand in China and the US, according to the 'BrandZ Top 100 Most Valuable Global Brands' study. Toyota's 2013 brand value rose 12% to $24.5bn, mainly because of its significant inroads in the hybrid market, according to the study. In contrast, BMW's brand value dropped 2% to $24bn, because of its lack of new product launches compared with the previous years, the report said.

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    AMEinfo Staff

    AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.

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