UAE startup FENIX brings private e-scooter subscription service to Abu Dhabi
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UAE startup FENIX brings private e-scooter subscription service to Abu Dhabi

UAE startup FENIX brings private e-scooter subscription service to Abu Dhabi

UAE-based micromobility firm FENIX is launching a private e-scooter subscription service in Abu Dhabi.

  • According to the company, this is the first service of its kind in the Middle East
  • The subscription service, MyFENIX, will offer Abu Dhabi commuters their own FENIX connected e-scooter for an affordable weekly or monthly fee, in addition to other benefits
  • MyFENIX launched in Dubai last month

UAE-based micromobility firm FENIX is launching a private e-scooter subscription service in Abu Dhabi, in addition to their original ride sharing e-scooter service. 

The subscription service, MyFENIX, will offer Abu Dhabi commuters their own FENIX connected e-scooter for an affordable weekly or monthly fee, inclusive of unlimited rides, a smart app to lock and locate the scooter, and free maintenance with no-questions-asked vehicle replacements in less than 24 hours.  

Private e-scooter subscriptions start at AED 100 (27$) per week or AED 200 ($55) per month making it easier and more cost-effective to subscribe to a private e-scooter than buying one. Users that subscribe for 24 months can permanently keep the scooter, as a no commitment lease-to-own product.  

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Jaideep Dhanoa, Co-Founder and CEO of FENIX said, “Private e-scooters have taken off all over the UAE and now with MyFENIX, consumers have another affordable, no-commitment option in place of paying thousands of dirhams to buy a scooter upfront that they may not use or that may break due to poor quality. MyFENIX is the first micromobility subscription solution in the region that provides insurance for every ride, free service and maintenance, annual vehicle upgrades and a smart app for your scooter. These elements just aren’t available today for a scooter buyer."

FENIX was the first company in the Middle East region to introduce a private subscription service for electric scooters last month, when it brought MyFENIX to Dubai. At the time, the company said that it has the largest fleet of electric scooters in the Middle East, where each scooter is equipped with the world’s first integrated hand sanitization packs.  

MyFENIX provides a fresh take on the sharing economy micromobility business model that has slowly been growing in prominence the country, thanks to companies like Circ, Arnab mobility, Careem BIKE and others.

In November, FENIX raised $3.8 million in a seed round led by venture capital firm Maniv Mobility, one of the largest seed rounds ever raised by a startup in the UAE. The company's two co-founders, Iq Sayed and Jaideep Dhanoa, have experience working for Careem and Circ in the past. Sayed not only worked for Circ, but was also among its co-founders.  

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Author
Mark Anthony Karam

Mark Anthony Karam was an Editor at AMEinfo between 2018-2021. You can get in touch with him on LinkedIn here: linkedin.com/in/m-a-karam/

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