VW to re-launch Phaeton in US to show engineering prowess
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VW to re-launch Phaeton in US to show engineering prowess

VW to re-launch Phaeton in US to show engineering prowess

Volkswagen is planning to re-launch sales of the Phaeton upscale sedan to the US, as the largest European carmaker looks to reignite flagging growth in one of the few markets it has been unable to crack, Bloomberg has reported. The reintroduction of the brand's most expensive model is aimed at showing off VW's engineering prowess as the lift from the mainstream Passat sedan fades, the firm said. "A brand as large as Volkswagen needs a halo project in the upscale segment," CEO Martin Winterkorn told the news service. "We've seen what happens to brands that don't have that kind of project."

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