The 17th edition of Dubai Summer Surprises (DSS) brings with it a unique opportunity for both visitors and residents to enjoy valuable shopping deals and fun-filled, family-oriented entertainment throughout the city.
As part of the forthcoming summer extravaganza, visitors participating in Sama Dubai's 'Win with DSS' competition stand the chance to bag 25 prizes daily all through DSS while enjoying fabulous discounts on designer apparel, home ware and home décor, electronics goods, and much more.
Set to run from 1 August to 5 September, the competition will be held from 6pm until 7pm on Thursdays, Fridays and Saturdays at the two participating malls - Ibn Battuta Mall and Mercato.
During the competition, one musician from the team of organizers will play short pieces of popular songs as a hint for audiences to identify the track, which is one of the ways for shoppers to enter the competition. The hosts of the competition will also ask questions related to DSS, educational zones and general questions about the mall as part of the contest. A rotating wheel featuring various options such as 'Try Again', 'Congratulations, you have won', etc. will offer contestants another chance to enter the competition.
In addition, families and individuals will have the opportunity to participate in interactive drawing and cupcake-making competitions.
Each day, 25 prizes and gifts will be given away, of which 10 will be handed out to mall-goers chosen randomly by Sama Dubai's TV crew and the remaining 15 will be distributed on stage.
The 'Win with DSS' competition will be held at Ibn Battuta Mall on 1, 2, 7, 8, 9, 14, 15 and 16 August and at Mercato Shopping Mall on 21, 22, 23, 28, 29, 30 August and 4, 5 September, 2014.
Dubai Summer Surprises (DSS) is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and organizers of DSS. DSS 2014 will run from 2 August – 5 September, under the theme, 'The Fun Side of Summer'.