Zain Bahrain, the most innovative operator in the Kingdom, has been selected as the winner of the prestigious Gold Stevie Award in the Communications PR Campaign/Program of the Year - Social Media Focused - Middle East category in the 11th Annual International Business Awards for its #zweetup campaign.
The winning campaign was managed by TRACCS Bahrain and aimed at effectively increasing positive engagement across Zain Bahrain's social media channels through an interactive platform targeting social media enthusiasts and bloggers.
"To receive this global recognition is an honour and testament of the efforts of the entire team at Zain Bahrain to continuously develop campaigns and initiatives that are engaging and effective," said Zain Bahrain's Corporate Communications Manager, Mrs. Samya Hussain. "We believe that social media is the future of communications and throughout 2014 we have focused on developing a number of campaigns targeting our customers and the public including the recent #ZainDonate campaign," she added.
The #zweetup campaign was launched back in January 2014. Social media enthusiasts and bloggers were invited to attend the launch event, packed with personalized parking spots, allowed the attendees to interact directly with Zain Bahrain's Customer Care introducing bloggers to the various aspects of the company.
"We are immensely proud of this award, the first of hopefully many more to come for Zain Bahrain and TRACCS Bahrain. This award is a result of the creativity and dedication of two great brands working together as one team to achieve a common goal. Success is a motivator but global recognition of the success is an inspiration," said Shereen Bushehri, Managing Director, TRACCS Bahrain. "Our aim is to further develop the practice of public relations in the MENA region by investing in innovative communications," added Bushehri.
The International Business Awards are the world's premier business awards with the 2014 edition receiving entries from more than 60 nations and territories. The awards will be presented at the 11th Annual International Business Awards ceremony which will be held in Paris on the 10th of October 2014.