The following is an exclusive interview AMEinfo held with Rudy Bier, Managing Partner, Kinetic Business Solutions, on the subject of how candidates can apply for unadvertised jobs.
Established in 2012, Kinetic is a market-leading recruitment solutions provider that specializes in MEA pharmaceutical, medical device, and healthcare industries. Kinetic sources professionals locally and internationally for leading multinational, regional, and local Pharmaceutical and Medical Devices companies, including Consumer Healthcare organizations.
Rudy is recognized in the Middle East as one of the foremost executive search professionals within the medical devices sector. He has built strong relationships with key senior-level leadership teams across the Middle East and is the expert when it comes to executive search.
1- Is there a culture in the region to apply for unadvertised jobs?
The ‘hidden job market’ in the region is big and there are a lot of candidates applying for unadvertised jobs. However, many aren’t targeted in their approach which can cost them time in their job search.
2- How does one begin his/her attack strategy?
- Ask yourself where your industry expertise is and where your skills are. This will help you draw up a target list of companies or recruitment agencies to contact. For example, if you are an experienced Marketing Director in the Pharmaceutical industry, then your main focus would be Pharma companies. Applying within a different industry such as Retail or Hospitality could prove unfruitful as industry knowledge is always taken into account and your profile will most likely be overlooked! On top of this, consider the locations in which you have worked. An HR business partner with UAE experience will always be preferred over one that has experience only outside of the country.
- LinkedIn is a very valuable place for candidates to begin their research. Search for companies and recruiters who operate within the industry and location you wish to work and make a list, also take note if they have any positions currently available or are regularly hiring.
- Begin your research. Before you make contact, learn about the companies you’re interested in applying to. Nowadays all companies will have quite a bit of information about what they do and what their business goals are available on their website and social media channels.
- Find out who in the company is in charge of the hiring process. This is the person you will contact to apply for an unadvertised position. You may need to call the company to get their email address or it might be available on the careers page of their website. Sending emails to ‘info’ addresses will likely be overlooked.
- Be prepared to invest time and be dedicated in this stage of the process: Putting together the initial list before conducting your research and finding the person could take a few hours to a day of your time.
3- What follows after the research is done?
- Ensure your CV is up to date and in the correct format to be seen by a hiring manager or recruiter.
- Connect with the person in charge of hiring, on LinkedIn if possible
- Send an introductory email to them with your cover letter and CV and be clear about which type of role you would like to be considered for and why. Remember you have to grab their attention for the right reasons knowing, on average, you have around 30 seconds of a person’s time when they view your CV.
- If there is a careers page to register and submit your CV, make sure you do this also as your CV will likely be registered automatically into their ATS system/candidate pool for future opportunities
- Be prepared to follow up!
- Make note of when you made contact and follow up 2 weeks after by phone first and if you can’t reach the person, send an email.
- Always be professional with whoever you are interacting with throughout your search process, as this will always be remembered! Job searching at any stage of your career can be tough and daunting, but you need to be patient, dedicated and not give up on your search. Consistency is key to finding a new role, so candidates need to make sure they are following up appropriately to roles they have applied for too.
4- What are the advantages/disadvantages of applying when no job is posted?
The advantages of putting yourself forward are that you could be first to be told about new opportunities within the company or agency that suit your skills. Some want or need to keep hiring decisions as quiet as possible, so they avoid posting jobs online. As long as a candidate understands that spending time on this process doesn’t guarantee interview opportunities, there aren’t any disadvantages. You need to stay positive, persistent, and patient!
5- What should the CV look like (video, text, LinkedIn profile)
- Keep your CV professional and in a simple format.
- Don’t use fancy colors, fonts, logos, or images – a simple word doc that is nicely laid out is more likely to be received.
- Use keywords in your CV so that your profile can be found easily using an ATS system.
- Be aware of spelling, grammar and make sure your CV is consistent with what your LinkedIn profile says.
For more information, read here.
6- What should the cover letter say in tone and content?
- The tone of a cover letter should be professional, friendly, and upbeat and where possible mirror the tone you think matches the company based on your research of their business.
- You need to be enthusiastic about the company/role and have a positive attitude towards it.
- A cover letter is a tool to introduce yourself and should give context to your career achievements and qualifications, and detail your motivation for wanting to join the company without being an essay.
A good cover letter would follow this format:
- Introduction of yourself
- What you know and like about the company / Why you think you would be a good fit
- Examples of relevant experience and achievements relating back to the company / potential role you are applying for
- Conclusion with a call to action
7- What should the candidates do if steps fail to produce an interview?
- Never give up! Just be patient – check in again in 3-6 months if you have had no response, make sure you keep in touch if appropriate.
- Regularly check their website and social media for new roles and sign up for a careers newsletter if they have one, and don’t assume because you have sent your CV once via email that you will be first in line. Consistency is key to finding a new role.
- Remember you do not want to harass someone you would like to work for as there is a fine line between being keen and putting off a potential employer.
- Keep adding to the list of companies and recruiters and follow the same process. You could even expand your search to a different region too if you would like to relocate.
8- After a successful interview process, how should candidates follow up?
- Send a ‘thank you’ email to the employer – or a Thank you text or WhatsApp (but only if you are already on that level with each other). The conversation should always be kept professional
- Be brief, friendly, and reiterate your interest in the job.
- Thank the potential employer for their time.
- Follow up by email or telephone a few days after the employer has said they will let you know the outcome (contacting them on the day is ok, however, a day or two delays from the employer side can be normal). You should ascertain the hiring timeline before or during the interview. For example, when will they be in touch, is there a second stage, when are they planning to onboard someone, etc.