I know it’s COVID-19 and jobs are scarce, so it’s no time for beggars to be choosers.
But in all likelihood, even if you do get hired, making the wrong company choice could put you on the job hunt again in less than a year, only to repeat the mistake again.
According to LinkedIn, a candidate’s success at their job hinges on how they match with their employer.
Without investigating potential employers, job seekers may find themselves back on the hunt after 6 or 9 months, Ebony Joyce, who is a career coach and consultant, says in the latest edition of #GetHired. She suggests job seekers do the following:
• Identify target companies
• Understand what they value in an employer
• Search online for information about the companies
• Ask for informational interviews to find out more
• Move forward with the companies they like
Good, and there is more you can do, but let’s first revisit why companies do a background check on candidates.
Employers gather a wealth of information in order to evaluate a candidate’s character and help protect against the wrong hire.
The candidate could have a criminal record, may have an abusive past, domestically or with peers, may have stolen company data and records, or any number of actions that could make him/her a bad candidate.
A CareerBuilder survey found that almost 27% of US employers said that just one bad hire cost their company more than $50,000.
A US Department of Labor report found that cost to be at least 30% of the individual’s first-year earnings.
These might as well apply to any employer around the world.
Companies are right to do background checks but failure to return the favor could be just as costly to you.
A brand’s reputation is, in fact, one of the most important factors for job seekers.
76% of people want to work for firms with a good reputation.
69% of job prospects will reject a job offer from a company with a bad reputation, even if unemployed.
92% of people would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation.
45% of 35-44-year-olds would leave their current job for less than a ten percent pay increase to join an excellent company.
Review sites like Yelp or Google Reviews are places where brand ranks can be viewed, and peer reviews are a strong indicator of company reputation.
Employee reviews are a key component of hiring portals.
Of the many bad reviews, here is a selection of the most common
1. Company’s online application process is time consuming and painful
Multiple forms that need filling will chase away the best and frustrate the rest.
2. Compensation packages are bad
A low earning job and cheap benefits will not get interest from candidates. Money is not the only thing on their list, but it’s a crucial one.
3. Your hiring process is awful
Mixed messages from recruiters and hiring managers, job postings that don’t match the job, silly interview questions and ghosting (not calling back or informing candidates of the decision) are the biggest complaints.
4. The process was all about the candidate
LinkedIn once surveyed more than 20,000 professionals in 29 countries to better understand candidates’ attitudes and behaviors at each stage of the job search. They found that candidates expect to learn about why companies were reaching out, what the estimated salary range was, the company culture, and its mission.
77% say the interview experience is extremely important in their final decision.
65% of job seekers say they are less likely to buy from a company they didn’t hear back from after an interview.
Where to look and research companies?
You have 3 places:
76% of professionals do an online search of a company’s name before the even consider a job opportunity.
2. Website and social media
Company websites and social media accounts are the first places potential employees, business partners, and other types of collaborators go to learn about the company. If the site is not responsive and looks out of date, potential candidates might see this as a red flag.
When it comes to social media, it is not the place for companies to get even with their competitors.
3. Online reviews
There are several employer review websites where employees can share their experiences with various companies. Around 83% of people who are actively looking for a job take employer reviews into consideration.
If companies are already receiving from bad reviews from former employees, this may be flagged unless adequate and polite replies are made by these organizations.