Complex Made Simple

Diffusing innovation: How should I initiate internal corporate change? [Infographic]

People and companies navigate innovation differently – the 'Diffusion of Innovation' model explains how leaders can spread new ideas, concepts, or practices within a company:

Originally focused on technology adoption, this model has been applied to lead organisational change When initiating corporate transformational change, use the model to understand and engage employees There are 5 adopter categories: target each category with tactics tailored to their respective behaviour

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