New study from KPMG: KPMG is a global network of professional services firms providing Audit, Tax and Advisory services
The human resources (HR) function is increasingly tasked with integrating new competencies to support a digitally-enabled workplace. Against this backdrop, KPMG’s ‘Future of HR 2020’ study shows HR leaders should strive for change, seeking to better understand and plan for their employees’ evolving needs.
UAE-based organizations have identified employee experience as one of the top strategic initiatives, and 41% of UAE HR leaders are exploring both the implementation of design thinking-based development and advanced competency assessment to drive employee satisfaction. Ninety-four percent of HR executives in the UAE feel that workforce composition is a priority (compared to 87% globally) and 59% of UAE HR executives feel their function is prepared to manage changes in composition (48% globally).
One of the biggest challenges the function faces is the automation of HR processes. Comparing HR professionals’ current and future priorities, defining and preparing the Workforce of the Future is among the top three. In comparison to global findings, local HR leaders are more inclined to focus on integrating technology and improving employee experience.
In the UAE, other top priorities for 2020 include environmental factors such as physical workspace and office facilities; sociocultural factors, including team building, events and opportunities for interaction; and digital experiences, including implementing digital work solutions, connectivity and automation.
According to Marketa Simkova, Associate Partner, Head of People & Change at KPMG Lower Gulf,
“HR leaders aim to evolve to serve their employees better. They recognize that existing workforce structures are likely to be disrupted by new technology and business models, and that if they don’t adapt to this transformation, they will be left behind. Therefore, many are reshaping the employee experience by leveraging the benefits of humans and machines working together.”
Organizations are also establishing a purpose-led culture. They are utilizing techniques underpinned by design thinking to address the “moments that matter” to employees and understand that this mirrors the same core principles needed for customer centricity. They are also looking to maximize the power of data science to generate predictive and actionable insights for the whole organization.
Looking ahead, the power of the next generation of HR will be about creating a holistic and mutually reinforcing “whole system” approach to building the Workforce (and organization) of the Future. Its success will lie in the ability to integrate new capabilities, take a worker-centric view while addressing cultural shifts and embrace an increasingly digital workplace.
For more information and to read the report,