Complex Made Simple

MetLife Alico rebrands to MetLife in the Gulf

MetLife Alico – one of the region’s leading insurance companies – is rebranding to MetLife across its operations in the Gulf, in May 2014. This forms part of the MetLife brand strategy following the acquisition of Alico in 2010 and reflects MetLife’s global expertise and brand strength.

With over 145 years of experience, MetLife is a leading innovator and recognized leader in protection planning and savings solutions around the world. Its name is recognized and trusted by over 90 million customers worldwide and over 90 of top 100 FORTUNE 500® companies in the United States. MetLife has the experience, global resources and vision to provide financial certainties for an uncertain world.

The rebranding will not result in any change to services, policies or commitments made to customers and business partners. The key objective is to continue providing market-leading services and solutions that will help achieve MetLife’s vision of becoming the leading global life insurance and employee benefits company.

“This is an exciting time for us,” said Mr. Mario Valdes, General Manager, MetLife Gulf Operations. He added: “Alico’s strong brand equity and value is what initially made us maintain the Alico name in 2010, and now as MetLife’s brand awareness has grown stronger, it is the time to move to a single brand, in line with our strategy. This is a very positive development for us, and we remain focused on meeting the needs of our clients and the markets that we serve and on maintaining our leadership in the region.”

Media contact:
Jonathan Walsh
WPR Dubai
M: +971 50 4588610