Complex Made Simple

Transforming healthcare in the ME: Smart, personalized, predictive, connected

There has been a growing need for healthcare organizations to move forward towards more of a value-based care and find intelligent solutions that help address challenges in the medical industry

Connected devices can support those living with chronic diseases and connect them to their caregivers AI is offering unprecedented opportunities to transform healthcare delivery around the world Coordinating patient care across the health continuum part of critical challenges facing hospitals and health systems

Ozlem Fidanci, Chief Executive Officer, Philips Middle East & Turkey

In the ME, we see that chronic diseases are a widespread phenomenon. Fortunately, healthcare is getting more personalized. Programs are available that support healthy habits for life such as good oral care, or well-baby programs. Connected devices can also support those living with chronic diseases and connect them to their caregivers. Predictive data, whether in the hospital or the home, can enable clinicians to detect subtle signs of patient deterioration and make a timely response. Connected care capabilities can also identify subtle signs of patient deterioration in the general ward to enable a timely – and lifesaving – response. 

We believe that AI is offering unprecedented opportunities to transform healthcare delivery around the world, and we are highly motivated to deliver the needed change through innovation, co-created with our clinical and academic partners. By combining smart, AI-powered connected health technologies with a deep understanding of healthcare providers’ needs, we have managed to provide solutions that improve outcomes, enhance the patient experience, increase staff satisfaction and lower the cost of care delivery. The connected technologies that we offer help healthcare providers in the region achieve better outcomes at lower cost and help consumers to live healthier lifestyles. 

As Artificial Intelligence is integrated more seamlessly across clinical workflows and applications, it will help make healthcare more predictive, more precise and more accessible, while also improving the patient and staff experience. I believe in intelligent technology that adapts to individuals and seamlessly integrates into their daily lives. Using our deep expertise in Internet of Medical Thing (IoMT), sensory technology, cloud solutions and AI, we are introducing next-generation digital health solutions that empower patients and caregivers. Connected care solutions can connect people, technology and data to enable patients to get the right care, in the right place, at the right time.  

In recent years, care delivery has also become more complex and finding ways to coordinate patient care across the health continuum is one of the most important challenges facing hospitals and health systems. Therefore we now need to look at new, more efficient ways to increase access to care and improve care collaboration. A command center approach is emerging as an innovative way of transforming healthcare by generating real-time, actionable analytics and pro-active recommendations to manage operational performance and guide each patient’s progression based on their clinical condition. 

When we address healthcare as a connected whole, we can unlock gains and efficiencies and drive innovations that help improve people’s health to enable better outcomes at lower cost. We connect data, locations, systems, but most importantly people: Patients with their caregivers, physicians and nurses among each other, providers with consumers and patients early in their health journey. 

About Author

With 22years of experience at Philips, Ozlem Fidanci has a successful record of achieving ambitious targets, delivering double-digit growth and leading organizations through transformations.