Complex Made Simple

You don’t need to travel for medical care anymore

Medical care is expensive and can often be very troublesome, with long flights required to get patients to appropriately skilled medical personnel. This costs a lot of money and time, and causes inconvenience and oftentimes pain and discomfort for the patient.

What if you don’t need to travel for medical care? What if you could be treated by a foreign doctor without taking a single flight?

This is all possible through Proximie, an augmented reality platform that allows doctors to virtually transport themselves into any operating room, anywhere in the world. Proximie gives surgeons the ability to interact visually and practically with an operation, from start to finish.

Solving a major issue in the Middle East

At the TAKREEM Award Ceremony in Kuwait this weekend, AMEinfo spoke with Proximie co-founder Nadine Hachach-Haram, who was the recipient of the Young Entrepreneur Award.

“One of the big problems we’re facing in healthcare – which is a problem globally, not just for the developing world but for the developed world as much so – is that we have a problem with supply and demand,” she said. “There just aren’t enough clinicians around the world with the right expertise who can deliver the care that is needed for patients today. And with the rise of new techniques, an ageing population, and more diseases, we have to find ways to accelerate how we share these skills to deliver the best care to patients.”

“So, in terms of the impact, it’s huge because it’s gonna really change how we do that for every single patient around the world.”

READ: TAKREEM Award Ceremony awards Arab champions

A culture change is needed

In Hachach-Haram’s opinion, no one should have to travel to receive medical care. She believes everyone should be able to receive global expertise in his or her own local community.

Speaking about the challenges Proximie has faced and is facing, she said: “One of the big things, of course, as a surgeon myself is that it’s a culture change. This is not how medicine has been done in the last century, and so trying to make people adopt new techniques is always a challenge, but we’ve seen a big wave and a big shift in the last 18-24 months with people really adopting this as the new way forward.”

Hachach-Haram gave an affirming consolation, however, in that there has been great interest in her company. Now, “it’s a matter of making sure we have the right team, the right scale to be able to deliver this to everyone who’s wanting it and demanding it.”

READ: Sami Hourani: The doctor with an entrepreneurial streak