Complex Made Simple

Aston Martin and Oman Air announce exclusive partnership

Omani airline, Oman Air, declares a key partnership with British car manufacturer Aston Martin to test the soon-to-be-launched Lagonda in the country.

Reviving the iconic Lagonda name from Aston Martin’s heritage, the luxury four-door super-saloon has been designed exclusively for the Middle East market. The manufacturer chose Oman roads for essential summer heat testing.

“We are delighted to be working with Aston Martin on this project and look forward to seeing the Lagonda snapped up by the region’s discerning drivers, who I am sure will also be amazed by the exceptional beauty that Oman, the testing ground of the Lagonda, offers them as a unique destination to visit. And once the Lagonda begins its testing programme, Oman’s landscapes, autumn heat and superbly maintained highways will enable Aston Martin’s engineers to really put the car through its paces. Furthermore, our highly professional cargo division offers all the expertise needed to deliver the car from its factory in the UK to Oman,” explains Oman Air’s general manager of marketing, Mohammed Al Shikely.

Aston Martin says the car, which designer Marek Reichmann defined as ‘exceptional automotive art’, will only be produced in limited numbers and all purchases will be through invitation only for its Middle Eastern customers. The Lagonda will, therefore, be an unbelievably rare commodity.

The car’s introduction to Oman not only builds on Oman Air’s undisputed ability to transport goods, but also the national carrier of the Sultanate of Oman’s continuing sponsorship of Omani motorsports star Ahmad Al Harthy’s Oman Racing Team, which races Aston Martins in the pan-European Blancpain Endurance Series and the Avon Tyres British GT Championship. Ahmad played a key role in introducing the Aston Martin team to Oman.

“My sincere thanks go to the Oman Air team for bringing our latest flagship to Oman. We are so proud to have the Lagonda here on the ground for the first time, and Oman is the ideal testing ground for a car that has been specifically designed for customers in the Middle East. We are immensely proud of our ongoing partnership with Ahmad and the Oman Racing Team and are very happy to be working so closely with Oman Air, one of the team’s key sponsors, and to be strengthening our relationship with the Sultanate,” shares Neil Slade, General Manager for Aston Martin in the region.

Speaking in his role as ambassador for Oman Air, Al Harthy commented: “We’re absolutely delighted Aston Martin has selected Oman as the location for the summer heat test of the new Lagonda. It’s an incredibly prestigious development for the country and everyone involved with Oman Air.”

This announcement follows the McLaren confirmation of production plans for a limited edition of the McLaren 650S, with five cars allocated to the Middle East. The luxury bespoke car market seems to have bright days ahead in the region.