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Baume & Mercier collaborates with prominent designers for FFWD 10

Baume & Mercier will launch an exclusive fashion project by collaborating with three significant regional designers, Hussein Bazaza, Zayan Ghandour and Rula Galayini, said a statement released by the company.

“Hussein Bazaza, Zayan Ghandour and Rula Galayini have been selected to create straps for Baume & Mercier’s Classima collection. Through their creations, the well-established designers intend to celebrate fashion and women while respecting the brand’s DNA and reflecting their own personal style. Working closely with the watchmaker’s creative team at the headquarters, the designers will create three strap designs each, out of which one per designer will be selected,” explained the statement.

FFWD Season 10

According to the statement, those creations will be unveiled at a cocktail reception hosted by Baume & Mercier during the upcoming season of FFWD that will take place between October 26 and 28, 2017, at the new location in the heart of the fashion industry in the region, the Design Quarter (DQ) at d3.

The event gathers members of the regional and international fashion community to support seasoned Middle Eastern designers and discover new talent, as well as fostering industry discussion and propelling professional development.

FFWD is the only Middle East-based event that is supported by esteemed entities such as the WGSN, NowFashion, Fashion GPS, CFDA, Woolmark Prize, The Business of Fashion, London College of Fashion, and Domus Academy.

The previous edition of the internationally recognised event, held in March 2017, presented outstanding talent with runway shows and presentations by 24 apparel designers, showcases by 14 accessories designers, fashion talks by 21 industry experts, 201 regional and international buyers, 10,000 attendees and 328 media guests from 179 outlets.

With its signature move to the Design Quarter, Season 10 is set to present a new format, which combines fashion, retail and entertainment on a larger scale than previous seasons. The ambitious approach demonstrates FFWD’s rapid evolution as the single most relevant representation of regional design talent.