Complex Made Simple

Bebe celebrates grand reopening of The Dubai Mall boutique this August 2015

The Dubai Mall, UAE Boutique Leads In-store Redesigns to Roll Out in 2015

Bebe, a renowned bridge fashion brand, is thrilled to debut its new international in-store design concept at its The Dubai Mall store.

Proudly showcasing the brands revamped new look for the very first time; the label also marks this grand moment as the commencement of its latest venture into the pedestal of high-end luxury.

The new design elevates the ambiance of luxury, femininity and sophistication. Boasting an elegant mix of Italian fixtures and midcentury silhouettes that intricately heighten the atmosphere of the Bebe store, the label now presents a whole new pedestal of style to its exquisite clientele.

Furthermore, Venetian mirrors and glass scones lend an old world European flare to the store, while velvet post-war seating and geometric track lighting infuse the vigor of modern day energy.

“The Bebe woman deserves a unique shopping experience that serves all her lifestyle needs,” says Jim Wiggett, CEO of Bebe. “Whether she visits the store in search of wear-to-work styles, a cocktail dress or a more casual outfit, the redesign enhances that experience, especially when you add in great music and expert in-store stylists. We’re making it easier and more enjoyable for her to shop exactly what she’s looking for,” he adds.

Moreover, in order to accentuate the experience of the store, metal lattices and smoky glass have been used for the main storefront to create the edgy mood of the store. Diamond shaped metal-work repeat throughout the store in merchandising fixture designs, ceiling elements and decorative wall finishes. And as a special fixture, exclusively designed for The Dubai Mall, a unique frosted-glass column enclosure employs lighting to highlight a traditional textured tile pattern.

Perimeter wardrobe units, lined with soft fabric, infuse a sexy sophistication. The accessories units and layout offer a whimsical touch, reminiscent of the vintage feminine vanity table. Furthermore, elements of homely designs make the shopper feel at ease. Antique style mirrors and textured metal finishes add romance to the shoe and accessories area. Whilst soft seating and use of innovative video display technology create an upscale lounge setting. Lastly, handcrafted gold tile and metallic reflection from the ceiling panels add energy to the overall feel in the store. Top notch audio and graphics complete the special experience of shopping at Bebe.

Following the grand launch of Bebe’s revamped boutique concept in The Dubai Mall, the following locations will also boast Bebe’s fresh new look by the end of 2015, namely; Vivocity Singapore, Antara Mall in Mexico, to name a few.