Complex Made Simple

Breitling reaches for the sky

The Swiss watchmaker launches its latest chronograph during a launch event 35,000 feet above the ground.

“Breitling and aviation adventure goes hand in hand and what we enjoy most is having the opportunity to share our passion with the world, both through our watches and our conquests in the sky,” says Aed Adwan from Breitling Middle East.

The launch was held in the business lounge on the upper deck of an Emirates Airline A380, the world’s largest passenger aircraft, adding yet another aviation first to the brand’s 130-year history. It makes the Chronomat Airborne the first luxury watch to be revealed in the air.

“This unique launch event ensures that we are continuing this tradition, and it is appropriate that we are doing this in the Middle East, a region that simultaneously boasts some of the world’s finest airlines as well as a reputation for demanding products of the highest standard and quality,” adds Aed Adwan.

The timepiece is satin-brushed with a rotating bezel equipped with four raised rider tabs serving to count off flight times, while facilitating rotation even with gloved hands. The steel case – water-resistant to 500m – with its polished finish is available in two 41 and 44mm sizes, while the dial comes in either black with silver-toned counters, or silver-toned with black counters.

The case back is engraved with the inscription “Edition Spéciale 30e Anniversaire” (Special 30th Anniversary Edition) as well as the outline of an Aermacchi, one of the ten planes flown by the Italian flight squadron.