Complex Made Simple

Central Trade and Auto unveils Lexus NX 300h

In one of Lexus’ most innovative events in the region, Central Trade and Auto (CTA) – the exclusive Lexus dealer in Jordan – recently unveiled the brand’s latest addition to its NX hybrid lineup during a unique unveiling that took place at the Zara Expo gallery of the Grand Hyatt Hotel in Amman. The event brought together key personalities from Jordan’s business sectors.

CTA piqued the interests of its guests by creating a distinctly thematic event embodying many of the design elements of the NX, including a number of interactive virtual reality presentations employing realistic 3D technology.

The presentations offered guests a lifelike emulation of the NX’s driving experience in numerous environments, highlighting its interior detailing and its many add-on features. CTA also delivered a presentation on the NX, giving guests a detailed outline of its design concept and its technical specifications.

CTA’s Marketing Manager Nadim Haddad expressed great joy at the launch of the NX in Jordan, emphasizing the company’s commitment to delivering the latest in Lexus’ lineup to savvy auto enthusiasts in the Kingdom, many of whom are loyal Lexus fans who have developed a passion for the brand’s unique aesthetic and luxurious elements. He further noted that the new NX offers the sportiest design in the NX lineup and is a translation of Lexus’ new vision that seeks to deliver statement vehicles that meet the needs of drivers with both flexibility and sheer power.

The new NX delivers a slew of cutting-edge features, including wireless smart phone charging, touch-screen GPS navigation, a head-up display, radar cruise control, and blind-spot monitoring with rear cross-traffic alert. Lexus made substantial investments in developing the NX 300h to meet the demands of modern lifestyles through a bold, active design – one of the dominant markers of the Lexus brand.