Complex Made Simple

Chalhoub Group announces ‘Level Kids’ concept store

The new concept store will be part of the largest “Level” brand

Chalhoub Group, the leading partner for luxury across the Middle East is pleased to announce Level KIDS: the second “Level” concept that is dedicated to children’s luxury.

Level KIDS will be part of the “Level” master brand, which aims to be the international luxury reference for the Group’s own retail concepts across several mono-categories and formats.

Each “Level” store offers a unique luxury experience in international curated category shopping whilst being simultaneously dynamic, fashionable, expert and distinctive.

Level SHOES was the first born into the “Level” family in 2012 and is an award winning retail concept store, dedicated to shoes that has established itself on the local and international scene.

With the launch of Level KIDS in early spring of 2016, “Level” aims to add yet another single category concept, which aspires to become the international reference in the children’s luxury category.

Spanning over 10,000 SQM of retail space with over 200 brands, Level KIDS will be the first concept of its kind devoted to children aged from 0 to 12 years old, offering a comprehensive selection of children’s wear, shoes, accessories, toys and specialised services under one roof.

The unique concept store will extend over three floors: one dedicated to premium luxury brands; one to contemporary designers, which also features a shoe area; and a third floor dedicated to urban trend brands, with a specific area for newborn and nursery products.

Level KIDS will also offer specialised services ensuring an enjoyable experience for both the kids and their parents, including a spa, photo studio, birthday room, interactive classroom, a VIC room (Very Important Children), concierge and kid’s play area; as well as a custom gifting area. In addition, the store will feature two internationally renowned food and beverage restaurants.

This exclusive concept will be set in the young and lively environment of Dubai’s City Walk. City Walk is the ultimate open-air destination, offering a diversity of high-end lifestyle options located on Al Safa Street.

“Over the past 6 decades we have built an intimate knowledge of the region and an understanding of our Guest’s expectations. We are very excited about this new project, responding once again to a gap in the market and the demands and needs of our consumers. Our aim is to create a fashionable, wonderment, playful and quintessential destination for both the parents and their kids, which is set to become the international reference for the children’s luxury retail space. We have been fortunate to be part of this region and its evolution and we want to make sure that we always offer our consumers the best in choice, experience and service.” said Patrick Chalhoub, co-CEO of the Chalhoub Group.

About Chalhoub Group

The Chalhoub Group has been the leading partner for luxury across the Middle East since 1955.

As an expert in retail, distribution and communication based in Dubai, the Group has become a major player in the beauty, fashion and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, the Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 12,000 people, implemented in 14 countries, and a network of over 650 retail stores, the Group’s success is attributed to its most valued asset: highly skilled and dedicated teams. Professionalism and passion are what fuels the Chalhoub Group’s competitive edge in today’s market.

By demonstrating commitment to sustainable business, the Chalhoub Group was awarded in 2015, for the third consecutive year, the CSR Label from the Dubai Chamber of Commerce and has been accepted in 2014 as a new member of the United Nations Global Compact Community.