Complex Made Simple

Chez Sushi to open second Oman outlet, in Qurum, Muscat

Strong regional partnerships driving growth of fast-casual Japanese dining concept

Chez Sushi, the UAE’s fast-casual Japanese dining concept, is to open its second Oman outlet on 25 October in Qurum, an upmarket district near Muscat.

The restaurant is the sixth in the brand’s portfolio and a clear representation of the group’s policy to collaborate only with large and established regional partners that can successfully take the brand into new markets.

Since the launch of the first outlet in January 2013, Chez Sushi has, on average, opened a new restaurant every six months. The concept has proven so popular that even the owners have been surprised at its rapid growth.

Co-founder, Hiba Kosta, explains: “Of course, we had high hopes for the business right from the start, but we weren’t expecting such fast expansion in the two and a half years since launch. It has been pleasing to see the market react so positively and I am thrilled that we have expanded ahead of our initial schedule.”

“In addition to a great concept, the management team also identified the need to work with strong business partners. In Oman, for example, we are extremely honoured to be working with Abu Mai Trading LLC, which already owns Oman’s Doner Kebab franchise and is part of the highly experienced OHI Group.”

Commenting on the partnership, Eihab Al Saleh, Abu Mai Trading LLC, said: “We had tracked Chez Sushi’s success in the UAE market for some time and it quickly became clear that the brand prioritises quality service and products. We also saw that its success could be reproduced in new markets and we were very keen to be a part of that.”

With four outlets in Dubai, two in Oman, one in Bahrain and another in Saudi Arabia, Chez Sushi is rapidly becoming a GCC household name. Undoubtedly ‘owning’ the concept for fast-casual Japanese dining, it plans to open a ninth unit in the region before the end of the year.