Complex Made Simple

‘DEAL 2015’ to funnel the merger of retail and entertainment businesses

Amusement Industry is all set to top AED118 billion by 2017

One of the largest industry events in the entertainment industry – ‘Dubai Entertainment Amusement and Leisure show’ (DEAL 2015) aims to merge the retail and entertainment sectors in the region. The amusement and leisure industry is set to touch AED118 billion by 2017 as per the Global Industry Analyst report. Several upcoming projects in the UAE, Saudi Arabia, Qatar, Oman and the region will trigger a remarkable growth within this sector. As per reports GCC retail sales are expected to grow at a 7.3 per cent CAGR (compounded annual growth rate) between 2013 and 2018 to reach $284.5bn.

Last year, the show witnessed a huge gathering of stakeholders within the amusement and entertainment sector with 32 new exhibitors and several new countries. The show will be held from April 14th to 16th, 2015 at the Dubai World Trade Centre.

“Leisure is a versatile term and an important facet of malls as it draws the families with the kids together. The latest trend is towards ‘the new age retail entertainment’ where a large entity backs an entertainment outlet which not only includes rides but cinemas, redemption machines and other forms of entertainment. Some years back it was possible for a retail mall to have its operations without an entertainment centre but not any longer. Family Entertainment Centres (FEC) are a must have feature for every mega mall in this region. Indoor theme parks are here to stay as you are more likely to go to the mall every week than an outdoor park due to the regions climatic conditions. This is one key component that will help indoor theme parks and FECs to grow at a remarkable pace in the near future,” said Mr. Sharif Rahman, CEO, IEC.

To support this growth ‘Mall of the World’ will occupy 8 million square feet. The mall’s retail area will be connected to 100 hotels and service apartments offering 20,000 rooms. The master plan includes wellness resorts, cultural theatres and an indoor park. To meet these future demands. Leading shopping projects across the region include the Vendome Mall at Lusail in Qatar, which is under construction at an estimated value of USD 1.37 billion, the planned Al Diriyah Festival City in Saudi Arabia, which has a value of USD 1.6 billion, and the planned Muscat Festival City Mall in Oman among several others.

“Industry experts are of the view that shopping malls in the UAE are more focusing on enhancing their entertainment facilities as more and more visitors are increasingly stopping over retail malls for entertainment rather than shopping. Malls are striving to bring in new leisure attractions each year to keep the customers engaged. Retailers on the other hand are leaving no stone unturned to turn shopping into an entertainment experience and thereby increasing sales,” added Mr. Sharif.

DEAL 2015 show will have exhibitors from countries as diverse as Belgium, Canada, China, Hong Kong, Germany, Netherlands, Italy, UK, France, Turkey, and USA, apart from several new countries that come to the show each year.

Indoor centres ideally houses more than 25,000 square feet are with elements that are bound to attract to bring the families together with their children to these outlets. These indoor centres encompasses latest family entertainment centre equipment, video games, redemption games and other innovative offerings to hold the young children spell bound.

“2015 seems to be a promising year for the retail and entertainment industry as operations in the leisure and amusement sector. The industry has registered an exponential growth in revenue in the last year. FECs are the main pillars that would be supporting the retail operations and developments within the Middle East and is pegged to grow at a fast pace in 2015 and beyond. Malls with FECs have registered a considerable hike in earnings in the last few months mainly due to the influx of tourists from other regions. FECs form the crux of the retail industry on a wider scale as without the fusion of FECs within retail malls, the whole retail sector would have been just another brick and mortar retail sector,” concluded Mr. Sharif.

For further information please contact:
Prem A. Ramachandran
Managing Director
White Water Public Relations
PO. Box 18936, Dubai, UAE