Complex Made Simple

Dubai’s hotels enjoy record H1 visitor numbers

Hotels across the emirate welcomed more than 5.8 million tourists in the first half of 2014.

It is the highest number of visitors ever achieved in the first six months of the year. The statistics, released by Dubai’s Department of Tourism and Commerce Marketing (DTCM) today (Sunday, August 24), show increases across key indicators including hotel establishment guests, hotel and hotel apartment room revenues, F&B revenue and average length of stay.

“Our strategy continues to be positioning Dubai as the must-experience family destination: as such, we are constantly diversifying our tourism offering and increasing our hotel portfolio to attract, and cater to, a broader market of visitors. The figures for the first half of 2014 are encouraging and we continue to build on this growth to ensure a successful second half of the year,” explains His Excellency Helal Saeed Almarri, Director-General of DTCM.

The figures show an increase in visitors from many of our key source markets – for example we are seeing strong growth from China, Brazil, Australia and many countries in Europe. The increase comes despite the reduction in flights due to the refurbishment and upgrading of the runways at Dubai International Airport.

The top ten markets showed some slight changes in positioning and continue to show the diversity of visitors travelling to Dubai. Saudi Arabia, India, UK, USA, Russia, China, Iran, Oman, Kuwait and Germany made up the top ten for the January-to-June period 2014.

“Our Dubai properties recorded healthy occupancies through H1 2014 as we welcomed guests from key GCC and European destinations,” said Ibrahim Barghout, Area Vice President for Mea at The Ritz-Carlton Hotel Company LLC. “We launched the Ritz Kids program earlier this year, which has significantly increased the appeal of our hotels amongst families with children. We also rolled out promotions that support the initiatives of Dubai Tourism to position Dubai as a year-round destination. For instance, our key summer promotion ‘Intrigue You’, which started in June, offers a luxury guest experience with added value to summer vacationers and staycationers looking for the quintessential Dubai experience.”

Looking forward to the second half of 2014, the events calendar is even busier with plenty of events scheduled, including Dubai Summer Surprises and Modhesh World, which is currently taking place until September, GITEX Shopper, DP World Tour Championship, Eid in Dubai, the Rugby 7’s and Dubai International Film Festival, among others, which will contribute to attracting visitors in H2 the year.