Complex Made Simple

Dubai has designs on new district

Dubai is strengthening its position as a centre for design, fashion and luxury with the creation of the Dubai Design District.

The district, adjacent to the Business Bay area of Dubai, is expected to become a full service commercial hub for design industry-related organisations, brands, and supporting enterprises, a media statement from the Government of Dubai explains, adding that the space will feature commercial and retail facilities for established and emerging designers, design institutes, waterfront promenade, a convention centre and event venues and related academic institutions.

The fashion hub will provide an additional key element in Dubai’s bid to host Expo 2020, and with Dubai being only 8 hours flight time from 90% of the countries in the world, it is expected that it will be the most connected fashion district in world.

“UAE nationals and expatriates alike are showing a keen interest not just in consuming fashion, design, and luxury goods and services, but also in the development of their own design and creative skills,” the statement said. “One indication of this emergent trend is evidenced by rapid growth in enrollment rates on fashion and design courses at institutions in the UAE. The talents of the UAE’s home-grown designers, from those who have already made their mark on the international stage to the stars of tomorrow, will be the vital spark driving this community”.

The new fashion, design, and luxury goods district builds on Dubai’s strengths in tourism, which is expected to double the number of visitors to 20 million by 2020, and in retail, which is estimated to grow to AED 151 billion in the next two years.