Complex Made Simple

Five minutes with: Hublot’s Marco Tedeschi

Of Swiss-Italian origins, Marco Tedeschi was born on April 29, 1985, in Geneva- Switzerland where he grew up and attended school in a region labeled as a cradle of Swiss watchmaking. As a child, he went to his father’s jewellery store every Saturday to admire the watches of the biggest Swiss brands, seeking to understand how their mechanical movements work.

In 2006, it was a meeting with Jean-Claude Biver, crucial turning-point for his future, that encouraged him to join Hublot. Marco submitted a project to Biver on an innovative movement he had developed in his spare time while attending engineering school. Satisfied by the young man’s notable accomplishment, Jean-Claude Biver asked Marco to join Hublot beginning 2007 while he was still in engineering school, and appointed him Product Manager.

In May 2011, Marco was named Head of the Middle East and Africa markets, in charge of implementing and developing the brand strategy in this very promising area. He set a marketing strategy tailored specifically for the Arab world by organising exclusive events and creating the first social media accounts for a luxury watch brand. He also expanded the network of Hublot boutiques in those regions while always choosing the most prestigious locations.

As a member of the product creation committee, he collaborates closely with Jean-Claude Biver, LVMH Group-President of the Watches Division and Hublot-Chairman of the board, and CEO of Hublot Ricardo Guadalupe on new product designs and setting new trends; his market presence is an important asset on the creative side. He is also responsible for the management of special projects related to brand partnerships.

Aficionado caught up with Tedeschi for this week’s five-minute interview:

What is your favourite travel destination?

My favourite travel destination is New York City. I love the energy of the city that never sleeps.

What did you want to be when you were growing up? 

As far as I can remember, I always wanted to be a watch designer and have my own brand.

If you could bring something extinct back to life, what would you choose?

Nothing, I prefer to look towards the future.

Who would you invite to your dream dinner party?

My wife, my kids and my close friends.

If you could go back in time, where would you go?

I would like to go to the future and see how we will be doing things.

What is the most important lesson life has taught you?

To believe in your dreams. With love and passion, anything is possible.

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