Complex Made Simple

IKEA Saudi Arabia launches new Sittning Collection

IKEA Continues to Encourage Customers to Share the Joy of Togetherness with Launch of SITTNING

IKEA Saudi Arabia customers will be able to create moments that last after a meal ends with the new limited tableware collection, SITTNING, now available in IKEA stores across the Kingdom for a limited time.

Ghassan Ahmed Al Sulaiman Furniture Trading Co. Ltd., IKEA Saudi Arabia, the leading home furnishing company in the region, is providing its customers a collection that will help turn any day into a spectacular evening with a range of over 40 pieces of dinnerware, serving ware, glasses, cutlery, vases, candle holders and table cloths. While continuing to encourage customers to share the joy of togetherness, whether over an after-work gathering or a late-night dinner, IKEA has coordinated and composed a collection that is ready to help create a sociable and complete table setting.

Faisal Al-Gain, Country Marketing Manager at IKEA Saudi Arabia, said: “We are reminded over and over again that it is within the ordinary that much of the extraordinary happens. A simple meal at home can turn any day into a spectacular evening, with SITTNING, which allows you to celebrate the joys of sharing a meal with those you love.”

“To make something spectacular, we don’t have to make it complicated. This new limited collection allows our customers to set a tone for their meal and provides a table setting that gives the food a beautiful frame in a casual way, with glassware that shimmers like jewelry on the table,” added Al-Gain.

The collection embodies a rustic feel, and is both decorative and functional, combining a variety of contrasts and textures, patterns and shades, and an array of natural materials, allowing it to be used in many ways and with all types of cuisine. Not only does it possess an actual design quality, it also alleviates the quality of life that a long, pleasant meal together with family and friends can provide.