After 12 months in the making, Swiss luxury watchmaker and jeweller, Piaget, has opened the doors to its new destination, a flagship boutique regarded as the brand’s largest.
Located in the heart of Paris at number 7 Rue de la Paix, the new boutique has as its neighbours: Officine Panerai, Rolex, Blancpain, Tag Heuer, Vacheron Constantin, Montblanc, Jaquet Droz, Chopard, Breitling, A. Lange & Söhne, Louis Vuitton, Tiffany & Co. and Dior, among other brands. Adjoining the historic area of Place Vendôme, the area is regarded as Paris’s most luxurious shopping district.
Historically, the renowned address has become well-known to the world of luxury and high fashion. It was first opened in 1858 by Charles-Frédéric Worth, the English fashion designer regarded as the father of haute couture.
Fast forward to modern times: the current location was renovated and designed to deliver Piaget exclusive yet welcoming appeal, under the supervision of renowned architect Christine Querlioz from Atelier Sasha.
The two-storey boutique, which opened earlier this summer, is spread across 510 square metres and has its own garden. The vast space allowed an interior design of both private viewing rooms and unique chambers, in addition to common lounge and display areas, such as the boutique’s reception, which has been designed as a convenient venue to host small exhibitions, cocktail events or intimate dinners.
During the preparation phase, a team of skilled workers from different professions dedicated a total of 26,000 hours to bring the boutique to its current status.
According to the brand, “This is not just a boutique, but a full-fledged palace.”
“To transform dreams into reality in order to offer creations that are perfectly in osmosis with their time is part of Piaget’s DNA. Today, that is the raison d’être for 7 Paix. This is not about having the umpteenth flagship store, but about an extraordinary place in tune with a passionate, exciting Maison,” Philippe Léopold-Metzger, the brand’s CEO, said in a statement.