Complex Made Simple

IWC at Cannes

Swiss luxury watch manufacturer IWC Schaffhausen hosted another of its glamorous evening events during the Cannes International Film Festival.

At an exclusive “For the Love of Cinema” dinner, IWC celebrated with around 200 personalities including Friends of the Brand and other world-famous celebrities at Hotel du Cap-Eden-Roc in Cap d’Antibes. The guest list included actors Naomi Watts, Eric Dane and Christoph Waltz, top model Karolina Kurkova, gallery owner Tim Jefferies, musicians John Helliwell and Aloe Blacc and racing driver Lewis Hamilton. Highlights of the evening were the presentation of the IWC Filmmaker Award to well-known screen- writer Alan Trustman and a private concert by Jamiroquai.

“A film is like a gear train in a watch : countless sequences mesh so that the whole forms a virtuoso performance,” said IWC CEO Georges Kern, summing up the qualities the two disciplines have in common.

IWC Schaffhausen passion for film is evident from its commitments: the company is the official partner of the Dubai International Film Festival (DIFF), a sponsor of the Beijing International Film Festival (BJIFF), and official ‘Festival – Time’ partner at the Tribeca Film Festival in New York.