Complex Made Simple

Joe’s Crab Shack brings in the taste of the shore to UAE

Residents of Dubai are in for a “crabalicious” treat as the famous crab steampots land on UAE Shores.

Dubai residents can now enjoy a taste of the shore while they are out shopping, thanks to the opening of the very first, Joe’s Crab Shack, outside of the USA.

Joe’s Crab Shack is located at Dubai Mall, on the second floor, next to the aquarium. The franchisee partners, Saleh Bin Lahej Group–Hospitality Division, (SBLG-HD) are upbeat about the new concept. This opening marks the entry of Joe’s Crab Shack in the UAE and brings up the tally of restaurants being operated by SBLG-HD to 54.

Doors to the restaurant officially opened at 1:00 pm on September 24, 2015. The guests were treated to the finest selection of fresh crabs and lobsters along with signature drinks.

“We’re excited to bring the Joe’s dining experience to UAE,” said Mohammed Saleh Bin Lahej, Group CEO, Saleh Bin Lahej Group-Hospitality Division. “Our guests are in for a treat as they would get to experience the taste of shore as they tie on a bib and crack into one of our famous crab buckets.”

The Joe’s Crab Shack “100% Shore” menu offers Southern flavors and spices that add a delicious, unexpected twist to fresh, high-quality seafood. Menu favorites include Steampots; mouth-watering crab dishes featuring Dungeness, snow and king crab; and signature seafood entrees.

Saleh Bin Lahej Group–Hospitality Division currently operates 54 restaurants from various chains such as Chili’s, Joe’s Crab Shack, Romano’s Macaroni Grill, The Pizza Company, El Chico, Cantina Laredo, III Forks and Silver Fox.

2015 is a significant year for the group as they are in line with their 2020 plans on creating a mass footprint catered to their clientele.