Complex Made Simple

Kalyan Jewellers launches The prestigious Bentley campaign

Benchmark initiative to begin on 17 September 2015

Kalyan Jewellers, one of the region’s most trusted and leading jewellery brands, has announced the launch of ‘Win a Bentley’ campaign, which will run from September 17th to November 15th, 2015.

Through this unique campaign, Kalyan Jewellers is creating history for being the first jewellery brand to give away Bentley cars in a raffle.

The campaign will be rolled out in UAE and Kuwait, allowing customers to win a Bentley each in both the markets.

Customers can participate in the campaign by making a minimum purchase of AED 1000 across all the Kalyan Jewellers showrooms in the UAE. Those who buy gold will receive one coupon, whereas those buying diamonds will receive two coupons. At the end of the two-month campaign period, winners will be chosen in a mega raffle draw on November 22d, 2015. A Scratch and Win element is also built into the coupons wherein customers can win an instant prize of diamond jewellery worth AED 800.

Mr. T.S. Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “Kalyan Jewellers has always focused on providing distinct customer experiences that enable an exquisite shopping experience. Through the Bentley campaign, customers can avail a unique opportunity to extract more value from their purchases and also fulfill their aspirational needs.”

“Our customers are highly evolved and discerning and we believe that initiatives like the Bentley campaign will allow us to engage more deeply with our customers and forge a strong bond,” Mr. Kalyanaraman added.

Within a short span Kalyan has made a strong impact in the GCC and now has expanded its presence in the UAE with 10 showrooms and in Kuwait with 3 showrooms. The jewellery brand has also expanded its current collection by adding additional collection of temple, antique and uncut jewellery across all the showrooms.

Currently Kalyan Jewellers has a total of 85 showrooms spread across India and West Asia. Kalyan Jewellers has acquired a loyal customer base of over 150,000 customers in a short span of less than two years in the GCC and has been aggressively rolling out a slew of initiatives to establish a strong proposition. The company was the first to launch a Goldback credit card with RAKBANK in the UAE. With the roll out of the Bentley Campaign, Kalyan Jewellers is looking at expanding its already established customer base in the UAE and Kuwait.

Kalyan Jewellers is one of the most trusted brands and has developed a deep connect among its stakeholders with its brand promise of ‘Trust is Everything’. Kalyan Jewellers has developed a distinct image among consumers by smartly leveraging its brand ambassadors. Kalyan was the first jewellery brand to have a male as a brand ambassador, successfully defying the convention in jewellery marketing.

Amitabh Bachchan and Aishwarya Rai Bachchan are the brand ambassadors of Kalyan Jewellers. The brand also has regional icons like Prabhu Ganesan, Nagarjuna Akkineni, Shivaraj Kumar and Manju Warrier associated with the brand. Kalyan Jewellers has been ranked among Top 10 Trend Setting Brands in India (Pitch, 2013).