Complex Made Simple

KIA launches All-New Sorento in region

The Dead Sea was the spectacular setting for the launch of KIA Motors’ latest automotive offering, the All-New Sorento. Journalists and editors from across the Middle East, Africa and Asia were invited to the special test drive event, which unveiled the eagerly anticipated sports utility vehicle (SUV) in its third generation guise.

“The rugged landscape and stunning panorama of The Dead Sea proved to the perfect location to showcase the capabilities of KIA Motors All-New Sorento, which will be appearing in KIA showrooms across the region in early 2015,” said Mohammed Khader, President of Al Majid Motors Co, sole distributor for KIA Motors in the UAE. “Among the Kia range, the Sorento is the company’s second best-selling model with an over 18 per cent sales ratio in Kia SUV range. The All-New version is expected to increase unit sales in view of the fact that it is an entirely new vehicle that sets new standards in its class for performance, features, build quality, design, luxury, road holding and safety,” he added.

The All-New Sorento offers a number of significant advances that build on the success of the outgoing model. Its length and width have been increased and its height reduced. The changes have improved its road holding capabilities and provided more cabin space for passengers, with the vehicle comfortably seating up to seven occupants. The new dimensions have attributed to giving the car a sleeker profile and a more muscular stance, elements which have been accentuated with new styling.

Adding to the All-New Sorento’s road holding abilities is its re-designed body shell, which uses 52.7 percent ultra-high tensile steel (UHTS) as opposed to 24.4 percent in the previous-generation model. The additional use of UHTS makes for improved torsional rigidity (14 percent greater than the outgoing version), which provides better handling and ride quality. The significantly stronger structure also means increased protection for occupants in the event of an impact.

Drivers and passengers in The All-New Sorento can enjoy a raft of new on-board technologies that improve convenience and enhance the driving and ownership experience. The Smart Power Tailgate automatically opens when the key is ‘sensed’ in close proximity to the trunk, so owners can load their shopping bags or heavy objects straight into the vehicle. A wealth of ‘active’ safety technologies include Adaptive Smart Cruise Control; Lane Departure Warning System, which emits an audible alert when the driver strays from the chosen lane without using indicators; Blind-Spot Detection; Lane Change Assist and Rear Cross-Traffic Alert, which warns about other cars driving behind the Sorento in car parks. A rear parking camera is available with an optional upgraded multimedia entertainment system.

With a choice of three new engines, all of which have been upgraded from the previous model, and numerous other additional improvements and enhancements, the All-New Sorento, is expected to prove another big hit with customers. The All-New Sorento will be available for sales in KIA showrooms in the UAE in January 2015.

“The third generation All-New Sorento model is expected to build on the huge popularity of the outgoing version, which itself significantly impacted on the company’s market share in the UAE. Its launch at this time is a fitting start to the New Year and we anticipate double the number of sales for the model in 2015, thanks to its host of technical, design and luxury improvements,” added Khader.